Know How Amazon Plans To Capture Indian Smartphone Market In 2018 With 10.or
US-based online retailer Amazon will bring in a range of smartphones to the Indian market under 10.or (pronounced Tenor) to take on homegrown rival, Flipkart.
The smartphones, first of which goes on sale on January 5, will be launched under the companys Crafted for Amazon programme, it said in a statement.
Explaining the programme, Amazon.in said it shares customer insights with OEM partners. These partners then design and manufacture products as per industry leading quality and reliability standards.
Amazon provides go-to-market support for these products, it added.
The first device -- 10.or D series smartphone features 5.2 inch screen and 3,500 mAH battery. It will be priced Rs 4,999 onwards
The Crafted for Amazon program will also include fashion brands like Myx, Symbol, ...