This is How Reliance Jio Catches and Retains Customers
Its just been 19 months since Mukesh Ambani led Reliance Jio ventured into the telecom market and bought a new kind of data revolution in the country.
Reliance Jio is today India's third largest telecom operator which has widened its revenue market share by 20 percent and has a subscriber share of 15.8 percent.
Providing first of its kind "cheap data offers", Jio has not only disrupted the market but has also changed the rules of the game. What is the reason that customers are still flocking to Jio?
Broadly speaking, Jio has reinvented mobile phones as a source of mass entertainment. Nearly half of the Jio customers today, use mobile phones primarily to watch television.
As per a recent report from Bank of America Merrill Lynch survey cited in Bloomberg, The telecom aggregation...