tea | Pixr8 News

20Aug By Gauri SinghNo Comments

INDIA

The 170 Year Old Journey of Chai in India

There is barely a person in India who is not fond of chai that is tea. But do you know where did it come from? So let’s talk about the 170 years of Chai in India. The craze of Chai started when a Scottish mandarin smuggled a tea plant from China in 1848, where the Chinese people have been drinking it for around 2,000 years. Long ago, the value of tea was very high. In 1635, the prices of tea in England were as high as £6 to £10 per pound of the herb (£600 to £1,000, today). Later in 1662, in the wedding of King Charles and Catherine of Braganza, her dowry comprised of a chest of tea, and the island of Bombay for an annual lease of £10, which was then equal to the cost of a pound of tea in England. However, later by the 18th century, due to certain reasons, the English were not able t...

Tata Led Starbucks Launched Teavana Speciality Teas

Global coffeehouse chain Starbucks introduced tea as a core offering in 88 stores in the country under the brand Teavana. "We had nine teas on offer and are doubling that with the launch of Teavana speciality teas. We are looking at attracting newer customers with our focus on tea, and are looking to double tea sales at our Starbucks stores," Sumitro Ghosh, CEO of Tata Starbucks, told Pixr8. Last year, Starbucks Chairman and CEO Howard Schultz described India as a "major business opportunity" during his visit here and announced the introduction of speciality teas in the country in 2017. In June last, Starbucks announced several joint initiatives in the country along with its joint venture partner Tata Sons, including expanding the market of Himalayan Mineral Water, and providing j...

Delhi Based Startup Tpot Raises Seed Funding

New Delhi-based food-tech startup Tpot has raised undisclosed amount in seed funding from Ashish Gupta, Founder & Trustee of Ashoka University and Co-founder of Evalueserve. Using this fund, Tpot plans to expand its presence by taking its outlet count from 20 to over 50 by the end of the year. Also, the fund will be used in channelising the team expansion and on the ideation of introducing innovative products involving tea. “Our team has built a strong foundation in Delhi/NCR region. Having gained a good traction in Chai-Nashta segment of consumers here, we are confident to establish our brand presence in the other markets too,” said Robin Jha, Co-founder, and CEO of Tpot. The company is currently generating revenue of INR 6 crores and is targeting to reach INR 12 crores by the yea...