Tata Global Beverages

The popular coffeehouse chain Starbucks which is a joint venture between Tata Global Beverages and Starbucks Corp. is planning to expand in smaller Indian cities with a population of less than 5 million. It plans to open more outlets in the next fiscal year. Starbucks has a long-term goal of making India among its top five markets and this move seems to be a part of the strategy. Currently, Starbucks has 120 stores in India which is fewer than most of the 27 countries where it operates. In its home country the US, Starbucks at present has a maximum number of outlets. Apart from this, the company has its presence in China, Canada, Japan and the UK as well. It was the last fiscal year that Starbucks opened 25 new stores in India. “We are happy with the growth we are witnessing in Ind...

Global coffeehouse chain Starbucks introduced tea as a core offering in 88 stores in the country under the brand Teavana. "We had nine teas on offer and are doubling that with the launch of Teavana speciality teas. We are looking at attracting newer customers with our focus on tea, and are looking to double tea sales at our Starbucks stores," Sumitro Ghosh, CEO of Tata Starbucks, told Pixr8. Last year, Starbucks Chairman and CEO Howard Schultz described India as a "major business opportunity" during his visit here and announced the introduction of speciality teas in the country in 2017. In June last, Starbucks announced several joint initiatives in the country along with its joint venture partner Tata Sons, including expanding the market of Himalayan Mineral Water, and providing j...

Tag: Tata Global Beverages

Starbucks Plans to Expand Smaller Indian Cities from Next Fiscal

Tata Led Starbucks Launched Teavana Speciality Teas