Taboola acquire the Start to Support Mobile Operators
Taboola, the world’s leading discovery platform acquire the Start Division of Celltick, a global leader in mobile discovery and engagement, which includes the Start and Start Magazine product lines.
After the completion of the acquisition, the Start team and technology will integrate into the Taboola News division to bring premium publisher content on mobile devices.
Taboola News has already integrated with several mobile phone manufacturers including ZTE and vivo and this deal will expand Taboola News to support tier 1 mobile operators as well as device manufacturers and app developers. Taboola News creates an opportunity for OEMs and mobile carriers to bring a feed of personalized information directly into mobile devices, creating a new revenue stream.
Start Magazine and its a...