After Zomato, Swiggy Launches its Subscription Program
Soon after the foodtech platform Zomato started its subscription-driven playbook to bolster the food technology market, Swiggy also followed the same path and has now rolled out its first-ever membership program under the name ‘Swiggy Super’.
The Bengaluru based food startup has forayed into the paid subscription-based offerings space in which the membership will provide the facility of reduced delivery fees on the platform for customers.
Under this subscription, Swiggy Super will offer the customers unlimited free deliveries across all 35,000 restaurants listed on the platform, irrespective of the distance or time of day. Also, the program will ensure no surge fee (applicable during peak hours or rainy days) for the user and a quicker resolution mechanism through a dedicated custome...