Tag: sub-brands

Hospitality chain Treebo has launched three sub-brands to cater to different consumer segments. Along with this, the company has also unveiled a new logo.  The Bengaluru-based company stated that it has launched three sub-brands for its hotel portfolio, Trip, Trend, and Tryst, which will operate at different price points, along with having different amenities associated with each. “As our portfolio grew, it was necessary for us to segregate properties based on the amenities they offered, despite the fact that all properties offered the core quality guarantee that Treebo is known for,” Sidharth Gupta, co-founder of Treebo said. It has also been mentioned that majority of its property portfolio will be under the Trend brand, which operates in the Rs 1,500-Rs 2,500 price range. Treebo wi...