8 Key Rules for Starting a Business on a Shoestring – Martin Zwilling
A few years ago, before the Internet was pervasive, before everyone carried a smartphone and before do-it-yourself software tools were available for free, it was difficult to reach a critical mass of new customers without spending a million dollars on a website, custom software and television advertising. Now you can match a big company with worldwide reach for a few thousand dollars.
It’s a new age for aspiring entrepreneurs, where anyone with a dream or a hobby should be turning it into a business. The bad news is that many are already doing it, with competition growing, so the longer you wait, the less chance you have of getting there first. The good news is that most haven’t learned the new rules, so there is still room to surge ahead of the crowd.
Here are some of the key new ...