Tag: starting a startup

Since we launched our startup nearly 4 months ago, a certain question has weighed heavily on our minds. As we invest our time and money building our product there’s always been the burden of uncertainty… what if we spend a year building a product that nobody wants? All the best server architecture, best people, capital, budgets and deadlines mean nothing if we’re building the wrong thing. So how do we make sure we’re actually building something people want? This leads to the next question: how can we know they’ll want it without first having the product so they can use it? It’s the classic chicken and egg problem. Work Smarter, Not Harder As with most complex problems in life, the eventual answer was quite simple… fake it until we make it. Forget asking friends, family and associa...