starbucks | Pixr8 News

Tata Sons and Starbucks have finalised multiple new joint initiatives to expand their collaboration at a global level, apart from building the iconic American coffee chains brand and business here. The initiatives include sourcing Indian coffee for the US market, introducing the Teavana brand of specialty teas in Indian stores, expanding the market of the Tata-owned mineral water brand Himalayan and skilling over 3,000 youths, the companies said. Tata Sons Chairman Cyrus Mistry met Starbucks Chairman and Chief Executive Howard Schultz last week in Seattle and finalised these initiatives, which will be rolled out by the year-end, the companies said in a joint statement today. The two groups have been running Tata Starbucks coffee chain in the country since October 2012 as part of a joi...

While growing your startup, metrics serve as your markers for success. When you can command a sizable market share, you know you’ve made it. Right? Not exactly. Many entrepreneurs fall for this flawed thinking and get distracted from the metrics that really matter. To build an amazing business, you may only need 100 of the right people to know and love you. If you can grow to become a $10 million company with 20 percent net to the bottom line, who cares if you’re only reaching 1 percent of the market? Instead, you need to refocus your thinking on staying top of mind with those 100 key relationships -- or gaining mindshare. Often, this is when companies really take off. Prioritizing mindshare over market share doesn’t mean you have to ditch your metrics mentality. Mindshare focuses...

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Tata Starbucks Will Now Offer Indian Coffee in The US Market

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