Starbucks Plans to Expand Smaller Indian Cities from Next Fiscal
The popular coffeehouse chain Starbucks which is a joint venture between Tata Global Beverages and Starbucks Corp. is planning to expand in smaller Indian cities with a population of less than 5 million. It plans to open more outlets in the next fiscal year.
Starbucks has a long-term goal of making India among its top five markets and this move seems to be a part of the strategy. Currently, Starbucks has 120 stores in India which is fewer than most of the 27 countries where it operates.
In its home country the US, Starbucks at present has a maximum number of outlets. Apart from this, the company has its presence in China, Canada, Japan and the UK as well. It was the last fiscal year that Starbucks opened 25 new stores in India.
“We are happy with the growth we are witnessing in Ind...