Star India Grabs BCCI Media Rights for India’s Home Series
Broadcasting and Media Giant, Star India has successfully managed to grab broadcasting rights for Indian cricket team's bilateral home series as well as domestic cricket in a record-breaking Global Consolidated Rights (GCR) bid of Rs. 6138.1 ( about 955 million USD) for next 5 years up to 2013.
The offer at Rs. 60.18 crore per match for coming five years makes Star India remarkably the sole leader in cricket landscape. A very first time in global sports witnessed an e-auction and also had participation from Reliance Jio and Sony Motion Pictures Network India (SPN).
Having acquired rights for Indian home cricket league, Star India has accomplished monopoly in the cricket broadcasting landscape after already having IPL rights for Rs. 16,347 crore and ICC broadcasting right for all tour...