Sunday, December 22

Tag: Star India

IPL Fails to Drive TV Audience But Wins Big Online
3May By Sheldan RungasamyNo Comments
News

IPL Fails to Drive TV Audience But Wins Big Online

The Indian Premier League (IPL) 2018, currently aired on Star India network, is unable to attract the viewership it recorded for the 2017 season when aired on Sony Pictures Networks India (SPN) channels. Star India network acquired the broadcasting rights of the competition this year after acquiring global media rights for a colossal Rs 16,347.5 crore. According to stats from the Economic Times, the network registered 302.8 million viewers above the age of 20 in India in rural and urban locations throughout 17 live matches. This figure is spread across 10 Star India channels broadcasting the cricket matches, namely, Star Sports 1 (SD+HD), Star Sports (SD+HD), Star Sports 1Tamil, Star Sports Select 1 (SD + HD), Star Suvarna Plus (Kannada), Star Maa Movies (Telegu) and Star Jalsha (Ben...
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Hotstar Offers Cheap Ad Deals For IPL
30Mar By Sheldan RungasamyNo Comments
News

Hotstar Offers Cheap Ad Deals For IPL

The Indian Premier League is starting in a week and Hotstar, the video streaming service of Star India has launched a self-service ad tool called Hotstar AdServe. This service has been designed to offer small and medium-sized advertisers with shallow funds to use expensive platforms such as live sports accurately in order to reach their target audience. This will be done by making use of targeting facilities and interactive ad formats. The service is specially crafted to allow regional companies of advertising their product or services across the country at reasonable prices. Several ad formats are at the disposition of those willing to advertise on the platform such as Billboard (photo/video/carousel), native images for install or content ads and video ad formats like Bumper, mid rolls...
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Star India Will Promote Indian Content Internationally Using Hotstar
22Jan By AdityaNo Comments
News

Star India Will Promote Indian Content Internationally Using Hotstar

Media major Star India is quite upbeat over the viewership numbers of Hotstar and gearing up to engage more global audience by placing high quality Indian content on its video streaming platform, said a top official. Speaking to Pixr8, Star India Managing Director Sanjay Gupta said, "Hotstar is witnessing over 100 million new users coming to the platform every month across the globe." As part of its strategy to address all age groups, Star is ensuring a strong presence across screens, be it television, iPads or mobile handsets couped with strong content, he explained. To maintain its leadership position in the digital space, the company is investing heavily on content and has acquired broadcasting rights of the major sporting events such as IPL, Kabbadi apart from adding India-spe...
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Oppo Becomes New Sponsor of Indian Cricket, Replaces Star India
9Mar By AnkitaNo Comments
News

Oppo Becomes New Sponsor of Indian Cricket, Replaces Star India

Mobile manufacturing company OPPO today became the new sponsor of the Indian cricket team, replacing broadcasting giants Star India. The deal was about 1079 crore for 5 years. Oppo will pay Rs 4.61 crore per bilateral match and Rs 1.56 crore for an ICC event match, while STAR India paid Rs 1.92 crore per bilateral match and Rs 61 lakh for an ICC match. "The Board of Control for Cricket in India (BCCI) is pleased to announce OPPO Mobiles India Private Limited as the new team sponsor for the Indian Cricket Team," the BCCI said in a statement. "The mobile manufacturing giant OPPO's association with BCCI will start from April 2017 for a period of five years," it added. Star India had made it clear that it would not seek a renewal of its sponsorship deal, which was to end next month...
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