Spotify Enter into Indian Market
World’s leading music streaming service Spotify launched in India. After many delays, Spotify finally stepping into a price-sensitive market like India to compete against local players like JioSaavn and Apple Music.
Based in Sweden, Spotify will offer a free version of the streaming app that will run with ads, alongside a premium ad-free version that will charge users 119 Indian rupees ($1.67) per month. However, the same plans in the United States start at $9.99, $11.37 in France and $13.30 in the United Kingdom. Indian users can also opt for Spotify Premium for a day for 18 cents.
With more than 400 million smartphone users, the market is potentially huge.
Spotify India’s Managing Director Amarjit Singh Batra said there are interesting local challenges in India that the company...
