Saturday, March 2

Tag: Spotify Acquisition

Spotify to Acquire Parcast, a Premier Podcast Storytelling Studio
ACQUISITION

Spotify to Acquire Parcast, a Premier Podcast Storytelling Studio

NEW YORK-- Spotify Technology S.A. (NYSE:SPOT), the world’s most popular audio streaming subscription service, today announced that it has entered into a definitive agreement to acquire Parcast, a premier storytelling-driven podcast studio. Terms of the transaction were not disclosed. Since its founding in 2016, Parcast has launched 18 premium podcast series. Parcast will bring to Spotify its curated library of highly produced shows and its engaged, loyal audiences. With expertise in genres touching mystery, crime, science fiction, and history, Parcast has shown it has depth in subject matter and the ability to develop audiences across its robust network. Additionally, Parcast has more than 20 new shows slated to launch later this year. “The addition of Parcast to our growing roster...
Spotify acquires Podcast platform Gimlet and Anchor
ACQUISITION

Spotify acquires Podcast platform Gimlet and Anchor

US-based Music Streaming platform Spotify acquires two major podcast platform Gimlet and Anchor in an Undisclosed deal. Though Recode reported the Gimlet deal is close to $200 million. With these acquisitions, Spotify is positioned to become both the premier producer of podcasts and the leading platform for podcast creators. Gimlet will bring to Spotify its best-in-class podcast studio with dedicated IP development, production and advertising capabilities. Anchor will bring its platform of tools for podcast creators and its established and rapidly growing creator base. “These acquisitions will meaningfully accelerate our path to becoming the world’s leading audio platform, give users around the world access to the best podcast content, and improve the quality of our listeni...