Sponsorship | Pixr8 News

Saudi Oil Group Aramco Sponsors Formula One

11Mar By PriyankaNo Comments

BUSINESS

Saudi Oil Group Aramco Sponsors Formula One

Saudi oil giant Aramco has signed on as a global sponsor of Formula One, the firm said, in a move seen as part of the conservative kingdom's drive to soften its international image. "Aramco, the world's largest integrated oil and gas company, today announced a long term global sponsorship with Formula 1," the company said, announcing its first ever major sports sponsorship deal. Under the deal Aramco will have trackside branding rights at most races, title rights to the US, Spanish and Hungarian Grands Prix in 2020 as well as brand exposure through broadcast and digital platforms. Saudi Arabia, under fire over human rights abuses, has accelerated investment in glitzy sports and entertainment events in a bid to improve its reputation and boost jobs and investment in the sectors. ...

Goibibo Becomes Principal Sponsor of Mumbai Indians

12Mar By NitishNo Comments

News

Goibibo Becomes Principal Sponsor of Mumbai Indians

Gurgaon based Goibibo, an Online travel platform has signed an agreement with the winner of last season of IPL Mumbai Indians team as a principal sponsor of the for one year. The details of the deal have not been disclosed. Goibibo is acquired by MakeMyTrip offering online services like travel, ticket booking etc. The 11th edition of the Indian Premier League (IPL) is scheduled to begin on April 7 and continue till May 27, 2018.The matches will be played at nine venues, across 51 days. MakeMyTrip Group CMO Saujanya Shrivastava said, "The association with Mumbai Indians presents a consumer-focused brand like ours a unique opportunity to deepen our engagement with customers in a truly innovative manner". ibibo Group is an online travel organization founded in January 2007 by Ashish ...

VIVO Retains IPL Title Sponsorship in Massive Deal

27Jun By Press Trust of IndiaNo Comments

BUSINESS

VIVO Retains IPL Title Sponsorship in Massive Deal

New Delhi, Jun 27 (PTI): Mobile manufacturers VIVO today retained the Indian Premier Leagues title sponsorship for the next five years with a whopping Rs 2,199 crore bid, a mammoth 554 per cent more than the previous contract. "The premium global smartphone manufacturer bid Rs. 2199 crores, which is a 554 per cent increase over the previous contract. In the upcoming five IPL seasons (2018 - 2022), Vivo and IPL will have extensive cooperation in terms of sports events, on-ground activations and marketing campaigns," the BCCI said in a statement. The annual break-up of the deal works out a nearly Rs 440 crore per year. The Board had last month invited bids for the title sponsorship of the cash-rich and glitzy event for the period between August 1, 2017 and July 31, 2022. VIVO had he...

Decoding: The Growing Role Of Data In Sponsorship

23May By NitishNo Comments

BLOGS

Decoding: The Growing Role Of Data In Sponsorship

The Audience remains at the heart of the sponsorship proposition. However, it is no longer exposure, impressions generated or image transfer that drives and determines value. Rather—thanks to data—it is the ability to engage, involve and connect with fans that raises sports, events, entertainment, nonprofit, cultural, association and other partnerships above mere marketing. This is not a recent change; at least not on one side of the fence. Data-led, digitally enabled personalization has been at the heart of many brand marketing initiatives since the turn of the century. More recently, as the technology cost of delivering personalization has been reduced, rightsholders in some areas of entertainment—cinema, for example—have begun to take the initiative in this space. Most others, howeve...