Tag: Spark

Thee-commerce major Amazon has reportedly launched its socialcommerce platform Spark in India after about a month of betatesting.  Spark is part of the Amazon.in site and is a place to discover things from people who share yourinterests. In Spark, you will first be prompted to select a few interests.  This development comes at a time when Facebook and Instagram also plan to get a pie of the growing e-commerce market in India. Under this, Amazon will create a feed of personalised content from other Amazon customers with similar interests. And if you like a product in, say, a photo that you see, you can tap on the product link to buy it. You can even interact with people by commenting on their posts. This will enable the users to shop and also makes it ...