Handset Maker Micromax to Foray into the South African Market
Indian smartphone maker Micromax is reportedly foraying into the South African market as the company is looking to further bolster its international operations. It is expecting to contribute as much as 20% to its overall revenues by next fiscal.
Along with this, the handset maker is also looking at expanding its range of consumer durable products like television sets and smart accessories to Russia and Middle East.
Micromax, which is facing heavy competition from Samsung and Chinese players like Xiaomi, Oppo and Vivo, among others, in the Indian smartphone market, operates in Russia, Middle East, Nepal, Bangladesh and Sri Lanka.
"We will soon enter the South Africa market and have partnered Vodafone there. There is a big opportunity there, about 8 million devices a month...
