CleverTap Ties Up with SonyLIV to Launch Video Push Notifications
Mobile marketing platform CleverTap is partnering with SonyLIV to launch video push notifications which will make SonyLIV the first video streaming platform to do so.
This will allow users to view video previews in push notifications, even on a locked screen. The company will leverage CleverTap’s Psychographic Segmenation feature to process millions of data points to improve the content recommendations.
So far, it has seen a three time increase in click-through rates (CTR), increased session durations and higher than average view times.
Uday Sodhi, Head - Digital Business, Sony Pictures Network India, said, “Being able to promote the most relevant content at the right time to the right user, through video, is something we are excited ...