AdPushup Raises Series A Funding; Enters into Partnership With Japan’s Largest Supply
US-based ad tech startup AdPushup, creator of a patent-pending ad layout optimization platform, has secured an undisclosed amount of financing as part of its Series A round led by Geniee Inc , whose major shareholder is SoftBank Group Corp; other investors include Purvi Capital, and existing investors have also participated in the round.
The companies have also formed a strategic partnership aimed at extending services to Japan and Southeast Asia and collaborating mutually on proprietary ad optimization technologies. Geniee currently serves over 60 billion impressions every month in this region, which are to be further optimized using the machine-learning driven ad layout optimization platform developed by AdPushup.
Both companies aim to bring together their strengths in terms of pro...