Tag: sofa lounge

Urban Ladder, a leading consumer brand in the home furnishing space, today launched another unique offline store format. Exclusively designed for Sofas, Urban Ladder’s first sofa lounge is located in HSR Layout, Bangalore, the heart of the city’s largest new home belt. Redefining the sofa buying process, the 600 sq. ft. store has been innovatively designed to showcase 60% of Urban Ladder’s highest selling category. The store is supported with a strong digital interface providing customers a cumulative Urban Ladder experience. The physical experience of buying a sofa involves various ergonomic factors such as overall comfort, cushion density, fabric quality, colour etc. Customers can now physically experience the quality and comfort of the range, assess dimensions and fabric preferences....