Dark Social – The traffic you get, but doesn’t count.
If you’re a person who works on the web, which is probably why you are reading this, then you might have often wondered where most of your traffic comes from. Of course web analytic systems clearly show some social network or a user forum but truth be told, all those forces might not even make up half your traffic. That’s right, over half the web traffic comes from unknown sources and to top it off, even the web analytic systems cannot track this. So what is this called? ‘DARK SOCIAL’ says Alexis C. Madrigal, a senior writer at theatlantic.
The origins of dark social could be many, but to effectively identify and classify, it is simply the traffic that arrives from a source without a referral link. For example, if you've just sent an e-mail to your friend with a link to an article, it h...