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3May By PriyankaNo Comments

Tech

Now Play Game on LinkedIn

LinkedIn, the platform renowned for job hunting, professional networking, and career milestone sharing, is now venturing into a new domain – gaming. Why the sudden shift? Well, considering that many individuals indulge in games like Candy Crush during work hours, it seems fitting to introduce gaming on a professional networking platform. This could potentially lead to increased time spent on LinkedIn. In March, LinkedIn announced the introduction of its first batch of games. These include daily puzzle games reminiscent of Wordle – Queens, Crossclimb, and Pinpoint. The aim is to attract more users and boost engagement on the platform. If you’re adept at Wordle, these games might seem familiar and easy to navigate. However, LinkedIn imposes a limit on gameplay – each game can only b...

9Jan By AdityaNo Comments

ANALYSIS

How Reels affects your Child brain

In today's digital era, social media platforms have become an integral part of our lives, and social media platforms like Facebook, Instagram, Youtube stands out as one of the most popular platforms. One of its highly influential features, called "Reels," has taken these platform by storm. These captivating video clips have an uncanny ability to capture our attention, keeping us scrolling for hours. However, it's crucial to explore the detrimental effects these social media reels can have on the developing child brain. The impact lies in the intriguing domain of dopamine, commonly known as the "feel-good" neurotransmitter. Understanding the Dopamine Rush Dopamine plays a significant role in regulating mood, motivation, and reward as a chemical messenger in the brain. The neurotransmitt...

Why People Share Fake News on Social Media

1Jun By PriyankaNo Comments

ANALYSIS

Why People Share Fake News on Social Media

People may feel less unethical about sharing misinformation on social media if they repeatedly encounter the fake news item, even when they don't believe it, according to a study involving more than 2,500 people. The researchers, including one of Indian Origin Medha Raj from the University of Southern California in the US said seeing a fake headline just once leads individuals to temper their disapproval of the misinformation when they see it a second, third, or fourth time. As part of the study, published in the journal Psychological Science, the researchers asked online survey participants to rate how unethical or acceptable they thought it was to publish a fake headline, and the likelihood that they would "like", share, and block or unfollow the person who posted it. ...

Accenture Survey Says Shopping on Social Media Platforms Expected to Reach $1.2 Trillion Globally by 2025

4Jan By PriyankaNo Comments

ANALYSIS

Accenture Survey Says Shopping on Social Media Platforms Expected to Reach $1.2 Trillion Globally by 2025

NEW YORK, January 04, 2022-- A new study by Accenture (NYSE:ACN) found that the $492 billion global social commerce industry is expected to grow three times as fast as traditional ecommerce to $1.2 trillion by 2025. Growth is predicted to be driven primarily by Gen Z and Millennial social media users, accounting for 62% of global social commerce spend by 2025. According to Accenture’s report, “Why Shopping’s Set for a Social Revolution,” social commerce means a person’s entire shopping experience from product discovery to the check-out process takes place on a social media platform. Just under two thirds (64%) of social media users surveyed said they made a social commerce purchase in the last year, which Accenture estimates to reflect nearly 2 billion social buyers globally. “The pa...

Hamster Garage acquires YC-backed Swipehouse

13Oct By PriyankaNo Comments

ACQUISITION

Hamster Garage acquires YC-backed Swipehouse

CHICAGO, Oct. 12, 2021-- Hamster Garage, a leading partnerships and affiliate marketing agency has acquired Swipehouse, an influencer marketplace connecting brands and creators. Swipehouse allows influencers and brands to seamlessly match and scale marketing campaigns across a network of thousands of vetted influencers with a combined reach of over 1 billion followers and hundreds of companies. As the marketing landscape continues to evolve with rising costs, privacy concerns and a need to diversify channels, brands want to grow their influencer marketing efforts. Initially built as a social app for creators, Swipehouse has a deals feature that allows influencers to apply to promote brands. Brands can receive submissions, approve or deny applicants, message creators, receive and app...

Facebook launches Clubhouse like Podcasts & Live Audio Service

22Jun By AnkitaNo Comments

News

Facebook launches Clubhouse like Podcasts & Live Audio Service

San Francisco, CA, 22nd June 2021: Social media network platform Facebook launched podcasts and live audio streams service in US to keep users engaged on its platform and to compete with emerging rivals. Facebook says it is allowing public figures with verified accounts to start live audio rooms and invite anyone else to speak. A handful of podcasts will be available to people in the U.S. at first and the company plans to add more down the line. CEO Mark Zuckerberg, who has appeared on the video streaming app Clubhouse in the past, hosted his own live audio room on his Facebook page last week. “Live Audio Rooms and podcasts rolling out in the US is just the beginning of our audio journey," wrote Fidji Simo, head of the Facebook app, in a blog post. “Looking ahead, we are working w...

24Apr By AdityaNo Comments

News

Facebook Testing ads on Instagram Reels

California, 04/24/2021: Zuckerberg led Facebook to start testing ads on Instagram Reels, a short video platform worldwide as it looks to help brands better engage with relevant audiences. In July last year, Instagram had unveiled its new format ''Reels'' that allows users to create and share short videos. Reels and other short video platforms have seen strong growth userbase and time spent after some countries having security issues with popular short video making platform TikTok. In a blogpost on Thursday, Facebook said people are discovering and watching video in diverse formats across its family of apps, each offering distinct viewer and ad experiences. "Today, we're announcing new topic targeting options within Facebook In-Stream video, testing of Instagram Reels Ads and ot...

Live Stream Market Could Touch $245 Billion By 2027

9Apr By PriyankaNo Comments

ANALYSIS

Live Stream Market Could Touch $245 Billion By 2027

PALM BEACH, Fla., 04/09/2021-- Live Streaming markets actually fared well recently due to the global pandemic and gained precedence in light of emerging social media platforms and affordable data consumption plans. Live streaming software allows users to present a live feed of events. It has been recently been used by social media influencers for gaining followers and debate on interesting topics. According to a recent report from Market Research Future (MRFR), the global live streaming market can expand to USD 247,275 million by 2027. The report included few very important points that we mentioned below, The market is deemed to expand owing to the emergence of various social media platforms providing voice to opinions and commentaries on various interests. This is attributed t...

19Feb By AnkitaNo Comments

News

Facebook blocks News Sharing in Australia

Canberra, Feb 19th, 2021: Social media giant Facebook blocked Australians from sharing news on its social media after the Australian govt move to make a law to pay for news. A move by facebook criticized by a Australian minister who called it “an assault on a sovereign nation” and abuse of power. Australia's government condemned the decision, which also prevented some government communications, including messages about emergency services, as well as some commercial pages. The digital platforms fear that what's happening in Australia will become an expensive precedent that larger countries will follow. Facebook took drastic action because the House of Representatives passed legislation that would make Facebook and Google pay for Australian journalism, said Treasurer Josh Frydenbe...

15Feb By PriyankaNo Comments

BUSINESS

How Businesses Can Help Their Customers Find The Information They Need

In today’s highly competitive world, businesses must provide customers with the information they need to make purchase decisions in their favor. If they don’t, customers will get that information from their competitors and end up buying from them. This translates to loss of business opportunity and, by extension, loss of revenue. Customers need to be educated about their needs and the solutions available in a timely and accurate manner so they can feel empowered enough to make a purchase decision. There are several strategies that businesses can do to help their customers find the information they need. These include the following, Publishing Information On Websites With advancements in technology, developing and updating business websites has become extremely easy. Busi...

Reddit Acquires Short Video Making Platform Dubsmash

14Dec By AdityaNo Comments

ACQUISITION

Reddit Acquires Short Video Making Platform Dubsmash

Calif., San Jose, Dec 14, 2020: Communities based social media platform Reddit has acquired short-form video social platform Dubsmash. The details of the deal have not been disclosed. In 2017, Reddit launched its first native video platform and now looking at the future growth Reddit want to expand in this area and dubsmash acquisition is just one of the example. Reddit in its press release said, "Video is increasingly core to how people want to connect, and as we continue to grow our community, we’re committed to providing the best possible tools users need to find, create, and interact with one another through video. " After this acquisition, Reddit will integrate Dubsmash’s innovative video creation tools, which empower Reddit’s own creators to express themselves thro...

9Dec By AdityaNo Comments

FUNDING

Reface secures $5.5M in seed funding led by Andreessen Horowitz

KYIV, Ukraine, Dec. 9, 2020-- Reface, AI app for a video and GIF face-swaps raises $5.5 million in the seed round of financing led by Andreessen Horowitz and several well-known angel investors. With these funds, the startup aims to reinvent the way people interact with content. Reface strives to build the first social platform of dynamically personalized media content empowered with machine learning technologies. Since the official launch in January 2020, Reface app has been downloaded over 70 million times. Reface app allows you to snap a picture of your face and apply your likeness to any number of celebrities, without needing any After Effects or VFX knowledge. Within seconds, users can export their creations to a multitude of formats including animated GIF and standard v...