Sleep Wellness Brand Proper Raises $9.5M in Funding
NYC-based sleep wellness brand Proper raises $9.5M in funding led by Casa Verde Capital & Redesign Health.
Cannabis-focused firm Casa Verde Capital is led by Snoop Dogg.
Proper is a sleep wellness company combining evidence-backed, safe, and natural sleep formulations tailored to users’ needs with access to expert sleep coaching.
“Proper aims to help solve what the CDC has identified as a public health crisis insufficient sleep with a truly more holistic and personalized solution,” said Ramamurthi, founder and CEO of Proper, in a statement.
Proper developed sleep supplements in partnership with nutritional biochemist Dr. Alice Hirschel. Proper’s five formulations include; Core Sleep, Sleep+Restore, Sleep+Calm, Sleep+, Clarity, Sleep+Immunity.
Consumers select and purchas...