This Indian lady has done an experiment, purchased from all online Hyperlocal Grocery stores to check their end results!!!
It’s Saturday morning and a hyperlocal experiment is playing on my mind. I have decided to fix a basket of goods and order from each of the new hyperlocal superstars that have hit the scene. Taking a page from the recent coverage, I chose the following:
Grofers
Peppertap
Flipkart Nearby
Amazon Kirana
Snapdeal Instant
Ola Store
ZopNow
Next I needed to fix a basket of goods that were across product groups like fruits & veggies, grocery/staples, branded foods and home cleaning products. This would also allow comparison of quality (I can expect variations in fruits and any in-house item like dal) and availability and discounts to MRP for packaged goods. It also needed to be stuff I could use 5 times over since everything is ideally going to arrive the same day!
Have b...