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Snapchat Launches its First Indian Snap Lens for Shah Rukh Khan Starrer Movie

19Dec By Gauri SinghNo Comments

Tech

Snapchat Launches its First Indian Snap Lens for Shah Rukh Khan Starrer Movie

The popular photo sharing social platform Snapchat has partnered Red Chillies Entertainment and has reportedly launched its first Indian Augmented Reality (AR) Lens for a film in India. This lens has been introduced ahead of the release of Shah Rukh Khan starrer Zero on December 21. The lens went on Tuesday and will be available through December 22. It will enable Snapchat users to become the main character Bauua Singh, and interact with the plot line of the movie. To use this lens, users can launch the lens carousel by tapping on their face on the camera screen and swipe to choose the lens. "This Bollywood-first activation will provide a unique and fun opportunity for Snapchatters to interact with the movie ahead of its launch" said Ben Schwerin, VP of Pa...

Snap Brings on Board Amazon & HuffPost Senior Executives

26Oct By Gauri SinghNo Comments

News

Snap Brings on Board Amazon & HuffPost Senior Executives

The parent company of the photo messaging app Snapchat called Snap Inc has announced the appointment of Amazon's head of advertising Jeremi Gorman as its chief business officer. Along with him, HuffPost media company Chief Executive Jared Grusd will also join as the chief strategy officer. The moves were disclosed in an internal memo shared by Snap. It was last month that Snap said its Chief Strategy Officer Imran Khan would step down, with his last day still undetermined. Khan was the latest top-level resignation from the company surrounded by pressure to stem a drop in users following a controversial redesign of the Snapchat app. Snap has set an aim of becoming profitable next year by growing users and ad sales. Snap did not previously have a chief business officer overseeing it...

13Oct By Gauri SinghNo Comments

Tech

Instagram Testing Tapping to Replace Scrolling of Posts

The photo-messaging mobile application Instagram that is owned by Facebook is reportedly testing "tapping" as a replacement of scrolling through posts on the platform. The social firm is testing the tap-to-advance feature to navigate between posts in the Explore section of the app. "We're always testing ways to improve the experience on Instagram and bring you closer to the people and things you love," an Instagram spokesperson stated. As of now, Instagram already provides an auto-advance feature in its "Videos You Might Like" section of Explore which automatically plays the next video when the last one finishes. "As for whether this could come to the main feed, an Instagram spokesperson said it is not something they're actively thinking about right now," the report added. The tap-...

Snapchat Defeats Facebook’s & Instagram’s User Base in the USA

30Aug By Gauri SinghNo Comments

USA

Snapchat Defeats Facebook’s & Instagram’s User Base in the USA

With the tough fight among the social media giants including Facebook, Instagram, Snapchat etc, it has always been the primary motive of these companies to target the teenagers as most of the user base of the social media platforms comes from the teens. Though Instagram and Facebook have been prevailing in the market since a long time, Snapchat seems to grab more attention of the teenagers in the US. According to a study, the photo-messaging application Snapchat has proved to be the most preferred social networking platform among US teenagers, beating the user base of Facebook and Instagram in that age-category. According to a research done by market research company eMarketer, this year i.e in 2018, 16.4 million 12 to 17 year-olds are likely to use Snapchat as compared with 12.8 mil...

Snapchat’s Camera Soon May Help Users To Shop on Amazon

10Jul By Gauri SinghNo Comments

News

Snapchat’s Camera Soon May Help Users To Shop on Amazon

The popular photo-social media application Snapchat is supposedly working with the e-commerce major Amazon with the aim to launch a feature that would allow the app’s camera to identify objects within the app and pull up information about them along with the e-commerce facts and listings from Amazon. This latest feature is expected to be termed as either "Visual Search" or "Camera Search". While using the feature, the app will help the users to point their cameras at a barcode, object or a source of music, long-press the camera button and get the related information. "It's hard to say how far along the feature is, its possible scale and scope, or when we might see it arrive, although it seems to be quite close to being ready for prime-time according to the information," the report stat...

Snapchat Partners with Tyroo For Sales & Support in India

31May By Lavina TolaniNo Comments

News

Snapchat Partners with Tyroo For Sales & Support in India

Photo Messaging Platform Snapchat has entered into a partnership with ad technology platform Tyroo, a move focused to drive its ad monetisation in India as informed by the company on Wednesday. Under the strategic agreement, Smile Group Company, Tyroo will manage sales and support for all Snapchat products in India. The company is also establishing a team of 40 people to build ad revenue strategy in the country and support marketers. Geoffrey Reed, Snapchat's Head of International Expansion, said in a statement, This strategic partnership with Tyroo will allow us to bring Snapchat to more advertisers in India and help them see the value in connecting with our highly engaged users through the most fun and effective ad products on the market. Meanwhile, CEO of Gurugram based company ...

Snapchat Introduces its All New Sound Reacting Lens

29May By Gauri SinghNo Comments

Tech

Snapchat Introduces its All New Sound Reacting Lens

The multimedia messaging app ‘Snapchat’ has reportedly introduced its first-ever lens that will not only react to what it sees but also to the sound. The lens will produce a cute animal face overlay with moveable eyes and ears that pulse and glimmer, depending on the sound. However, Snapchat has yet not revealed exactly the sounds on which the Lens reacts in certain ways, but it seems like the louder the noise, the more will be the reaction of the lens. The company plans to launch more such lenses over the coming week that react to sound as well as what they see. Snapchat already had quite a few fascinating Lenses one can play with, which includes its body-tracking ones that follow us around and its majestic sky whale Lens that uses sky segmentation technology. The app announced its ...

WhatsApp “Status” Feature Hits 450 Million Users, Beating Snapchat “Stories”

3May By Lavina TolaniNo Comments

Tech

WhatsApp “Status” Feature Hits 450 Million Users, Beating Snapchat “Stories”

Facebook was blamed for replication when it had copied the Sanpachat's trademark "Stories" and rolled out "Status Feature" in February last year. But, today the tables have turned different as the messaging service platform, WhatsApp owned by Facebook has crossed 450 million daily active user base worldwide. Snapchat currently holds 191 million daily user base which is just one-third of what is acquired by WhatsApp. In addition, the leading messaging service provider has 1.5 billion users using the app making it be leading in numbers at the technology landscape. Even though the feature was introduced to beat the competition from Snapchat, it brought a great change in the way people began interacting with the app daily, turning it out to be an instant success. Snapchat which started o...

Snapchat Will Sack More than 120 Engineers

10Mar By Sheldan RungasamyNo Comments

News

Snapchat Will Sack More than 120 Engineers

Snapchat parent company, Snap Inc, sent a memo to employees on Thursday stating they were going to lay off 120 engineers from their team and reorganize it, according to Reuters. The maker of the smartphone app popular for disappearing images has had a rough start to the year 2018 and are now under pressure from investors to reduce spendings after analyst expectations during Snap’s first year as a publicly traded company came short of the predicted figures. The company based in southern California will, however, offer a package of benefits to all those getting the sack, according to the memo from Jerry Hunter, senior vice president for engineering. It is still unclear who are those who will be laid off and Snap scheduled a staff meeting for March 14 to explain the reorganization and a...

Accept Our New Update Or Get Blocked: Snapchat

14Feb By Sabhyata AgarwalNo Comments

Tech

Accept Our New Update Or Get Blocked: Snapchat

Snapchat, a widely used image messaging and multimedia mobile application is facing a major re-approval from its users over its redesign. Last week, Snapchat updated its features and changed the whole platform to target its revenue rates. Since then, the users have bombarded Facebook, Instagram, Twitter etc asking Snapchat to reverse the updates. Dear #snapchatupdate , We hate you. Sincerely, Everyone ? — Mitz (@MitzLove) February 9, 2018 The result of such fierce reaction from the users is due to the confusion and struggle, they are going through to use their favourite features on the platform. Such updates include the difficulty to see stories that would easily appear by swiping right from the main camera screen earlier. Now, the whole update have shifted the ...

Looking For An Uber? Book It Through Snapchat’s ‘Context Cards’

11Oct By reutersNo Comments

News

Looking For An Uber? Book It Through Snapchat’s ‘Context Cards’

Snap Inc’s Snapchat on Tuesday introduced “context cards”, a new feature that will allow users to book an Uber ride or reserve a seat at a restaurant without leaving the messaging app. The new feature is aimed at increasing the time a user spends on the app by providing contextual location-based search, potentially helping the company to get more advertising dollars. Snapchat, popular with young people for applying bunny faces or other filters to their pictures, competes for ad dollars with the likes of Facebook Inc’s Instagram. The new cards allow users viewing stories to swipe up and get relevant information about a business such as reviews, directions or contact information, the company said in a blog post. RELATED Snapchat Removes Al Jazeera Channel In Saudi Arabia ...

19Sep By AdityaNo Comments

News

Snapchat Removes Al Jazeera Channel In Saudi Arabia

Social Media Platform Snapchat has recently blocked Al Jazeera, a well-known Qatari broadcaster from its app in Saudi Arabia at the request of Saudi authorities, the company said on Sunday. Saudi Arabia told the social media company that the Al Jazeera Discover Publisher Channel violated local laws. "We make an effort to comply with local laws in the countries where we operate," a Snapchat spokesperson said in a statement on Sunday. According to Snap Inc., the Saudi ministry of culture and information found Al Jazeera's Discover Publisher Story channel to be in violation of local laws. Saudi Arabia and its allies the United Arab Emirates, Bahrain and Egypt have been boycotting Qatar since June 5 in the region's worst diplomatic crisis in years. Al Jazeera Media Network's acting...