smytten | Pixr8 News

Smytten, an online discovery platform for premium lifestyle products and services, has raised an undisclosed amount as funding from Rajan Anandan, prolific angel investor, and Vice President and Managing Director of Google, SouthEast Asia and India. The Team will use this round of funding for enhancing user experience, product development and expanding both user and brand base. The company is going to pay special attention to artificial intelligence and algorithmically personalise offerings on their platform. ALSO READ: Ex-Unilever and Google Executives Launched Smytten, a Platform For Premium Brands to Reach Their Target Consumers Smytten provides its customers an engaging and curated discovery trial and shopping experience for premium products and services. Within just si...

Smytten is enhancing the way affluent Indian consumers discover, interact with, and purchase premium products and services. It was launched in October 2015 by ex-Unilever and Google executives, Siddharth Nangia and Swagata Sarangi. Siddharth and Swagata were studying at ISB Hyderabad when they first met. Post-graduation, Swagata was heading business marketing at Google where he was deeply embedded into the Indian internet and digital ecosystem. “During my interaction with multiple high-end brands across sectors, I saw a clear need of a dedicated platform to reach and engage the premium audience in a crowded and cluttered digital space,” he says. Siddhartha on the other hand, was a director at Unilever UK before taking the entrepreneurial plunge. “Given our background in consumer products...

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Smytten, a Discovery Platform For Premium Lifestyle Products, Raises Funding From Rajan Anandan

Ex-Unilever and Google Executives Launched Smytten, a Platform For Premium Brands to Reach Their Target Consumers