Micromax Said Will Earn Money In India and Burn Money in China
India’s home-grown mobile phone giant Micromax is looking east. Micromax Informatics has successfully seen off Chinese rivals on its home turf, which is now being hailed as the world’s most important smartphone market.
But to realize its lofty ambition to be a top five global handset maker by 2020 the Gurgaon-based company will also need to sell in China. That’s exactly what Micromax plans to do, Co-Founder Vikas Jain revealed during an on-stage conversation at the RISE conference in Hong Kong.
India’s smartphone market is rapidly catching up with its larger neighbour. Shipments grew 135 percent in the two years until December, five times the rate of growth in China, according to data from IDC.
Micromax, which churns out over 30 new handset models a year and also makes tablets and tel...