Oppo Planning to Launch Sub Brand to Take Over Xiaomi in India
Chinese Smartphone Manufacturer Oppo has begun assembling printed circuit boards (PCB's) at its maiden second plant in India and is also planning to launch a sub-brand aimed at taking over arch contender Xiaomi, which is currently the leading player in the Indian market.
Just a few weeks ago this month, Xiaomi had announced its own new manufacturing facilities including a PCB assembly unit to be used for its new sub-brand which is tentatively expected to launch next month. And now, rival Oppo too has revealed its plan to set up 50 million phone production capacity plant and PCB assembly.
Levi Lee, Chief Product Officer at Oppo's new brand said,
We have conducted a thorough research among online young consumers in last six months and have found that customers are more incli...