Snapchat Working on Google Glass Rival: Report
NEW YORK: After changing the orthodox ways of chatting, video messaging application Snapchat is now reportedly working to give tough competition to Google with its own augmented reality (AR) "smart" glasses.
According to a TechCrunch report, Snapchat has hired developers from major augmented reality groups like Microsoft's HoloLens, PTC's (formerly Qualcomm's) Vuforia and eye-tracking tech maker Eyefluence to make Snapchat's pair of "smart" glasses.
The company showed interest when Google launched Glass and later bought Vergence Labs, which produced a pair of glasses equipped with an embedded camera for $15 million in March 2014.
Company soon bought Scan.me for $50 million, a QR code-scanning/creating technology that would later manifest itself it the company's Snaptags feature.
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