Thursday, March 28

Tag: Sleep wellness

Sleep Wellness Brand Proper Raises $9.5M in Funding
FUNDING

Sleep Wellness Brand Proper Raises $9.5M in Funding

NYC-based sleep wellness brand Proper raises $9.5M in funding led by Casa Verde Capital & Redesign Health. Cannabis-focused firm Casa Verde Capital is led by Snoop Dogg. Proper is a sleep wellness company combining evidence-backed, safe, and natural sleep formulations tailored to users’ needs with access to expert sleep coaching. “Proper aims to help solve what the CDC has identified as a public health crisis insufficient sleep with a truly more holistic and personalized solution,” said Ramamurthi, founder and CEO of Proper, in a statement. Proper developed sleep supplements in partnership with nutritional biochemist Dr. Alice Hirschel. Proper’s five formulations include; Core Sleep, Sleep+Restore, Sleep+Calm, Sleep+, Clarity, Sleep+Immunity. Consumers select and purcha...