TripAdvisor Acquires Menu Management Company SinglePlatform
NEEDHAM, Mass., Dec. 6, 2019-- TripAdvisor, the world's largest travel platform acquired leading menu management company SinglePlatform to help the more than five million restaurants listed on TripAdvisor attract more diners and offer a better guest experience.
Today, 93 percent of diners check menus online before choosing a place to eat, but for restaurants, keeping their menus up-to-date everywhere on the Internet is a challenging and time-consuming process. SinglePlatform works with restaurants to easily publish and manage their menus and other key information such as their business name, opening hours and contact information on main search and discovery sites like Google and Facebook. Upon completion of the integration, restaurants will be able to subscribe to the service and conve...