Despite E-comm Rise, Offline Stores Generating 91% Sale: Study
Despite rise in e-commerce business, brick and mortar stores still generate 91 per cent sales globally, a study has claimed.
"Despite the rise of e-commerce, the physical stores still draw a significant shopping crowd. In fact, 91 per cent of all retail sales are still being generated in brick-and-mortar stores," the study released by Zebra Technology said today.
Zebra Technology interviewed nearly 1,700 retail decision-makers across various retail segments, including speciality stores, department stores, apparel merchants, supermarkets, electronics, home improvement and drugstore chains, globally in 2016.
"Around 28 per cent of the sample size were taken from Asia Pacific. Findings at Asia Pacific level are reflective of trends in India," Zebra Regional Sales Director for India a...