Wednesday, November 6

Tag: set top box

Facebook to Develop App For Television Set-Top Boxes: Report
News

Facebook to Develop App For Television Set-Top Boxes: Report

Facebook is creating an app for television set-top boxes, including Apple's Apple TV, the Wall Street Journal reported, citing people familiar with the matter. The world's biggest online social network is also in discussions with media companies to license long-form, TV-quality programming, the report said on Tuesday. Facebook declined to comment. An app for set-top boxes would bring Facebook closer to live video and video advertisements. Getting advertisers to buy more video ads is key to Facebook's continued revenue growth as such ads fetch higher rates from advertisers than text or photo-based ads. Live video is also becoming a highly competitive feature on social platforms, with companies competing to stream major sports events and exclusive video components from high-profi...