Youtube Brings a ‘New Way to Earn’ for Creators
World's largest video repository, Youtube has announced to allow creators to set up paid channel memberships, a move helping itself and its users diversify revenue after a turbulent year.
Presently, the vast majority of revenue at Google's owned service comes from advertising and it will remain a focus informed Neal Mohan, YouTube's chief products officer.
Viewers will have to pay US $4.99 a month for channel membership that will allow them to access premium content including live streams, extra videos or shout-outs on channels with more than 100,000 subscribers.
In addition, video creators will be able to sell merchandise like phone cases, shirts, directly on their channels said the company.
Rohit Dhawan, senior director of product management at YouTube said, YouTube is keeping ...