Facebook Releases Searchable Archive of U.S. Political Ads
Social Media Giant, Facebook has launched an archive of US political ad on its platform which showcases details like who paid for them and other details, after an outcry over Russians' alleged purchase of such ads during the 2016 elections.
Facebook which today has 2.2 billion monthly active users had promised seven months ago to create a cache in context of U.S. congressional hearings that it wanted to increase transparency on its role in political advertising.
The company has said that the archive tool will be rolled out to other countries in coming months.
Meanwhile, on Thursday, Rob Leathern, Facebook’s director of ad product management said in his blog statement that all U.S. ads about elections or political issues on Facebook and Instagram must be labelled with the payer. He...