Affle Group Acquires US based Mobile Advertising platform RevX
Singapore based Affle acquires US-based RevX, a mobile advertising company with a fully self-serve programmatic platform for mobile marketing.
As part of the deal, the platform, assets, brand name, intellectual property rights, business relationships and technical information of RevX will be acquired by Affle International by the end of June 2019.
RevX offers a mobile only self-serve programmatic platform to drive new user acquisition and grow retargeting & re-engagement-based transactions for marketers.
The platform is used by e-commerce and mobile app-driven companies globally.
Earlier, Affle Group has acquired the Vizury Commerce Business in 2018 and together with this acquisition, Affle strengthens its position in the retargeting domain.
Anuj Khanna Sohum, the Cha...