Friday, March 29

Tag: Regulations

In a first, Indian Government is Planning To Regularize Online Travel Booking
INDIA

In a first, Indian Government is Planning To Regularize Online Travel Booking

India government in a first its kind of move will setup certain guidelines for Online travel aggregators like Air B&B, Makemytrip, Yatra and Oyo to be recognised by the Tourism Ministry in order to operate, a senior official said. For the first time, the ministry has prepared a set of guidelines by which it will approve and classify online travel aggregators (OTAs) ensuring reliability of their services. The scheme for approval/re-approval of OTAs will be rolled out online by the end of this month and all applications and fee payment will have to be made on it, the ministry official said. "The scheme will set standards towards accreditation and add value to the dependability and reliability to the aggregators in the online space operating in the organised tourism sector," he a...
Facebook Ends Third-Party Ad Targeting Program
News

Facebook Ends Third-Party Ad Targeting Program

Facebook is reviewing its advertising policy amidst the ongoing controversy surrounding the social media platform about the use of third-party data collected by apps and used by firms such as Cambridge Analytica to target specific users. The move comes only a few weeks before the General Data Protection Regulation (GDPR) will come into force in Europe. It is a law designed to give social media users the choice of allowing digital platforms to use their personal data in order to receive accurate ads. Facebook is specifically revising its Partner Categories program that has been effective for the last five years and allowed advertisers to use data obtained from third parties in order to send ads to the relevant audience. Facebook described the program as: With Partner Categories, you ...