Red Chillies Entertainment

The popular photo sharing social platform Snapchat has partnered Red Chillies Entertainment and has reportedly launched its first Indian Augmented Reality (AR) Lens for a film in India. This lens has been introduced ahead of the release of Shah Rukh Khan starrer Zero on December 21. The lens went on Tuesday and will be available through December 22. It will enable Snapchat users to become the main character Bauua Singh, and interact with the plot line of the movie. To use this lens, users can launch the lens carousel by tapping on their face on the camera screen and swipe to choose the lens. "This Bollywood-first activation will provide a unique and fun opportunity for Snapchatters to interact with the movie ahead of its launch" said Ben Schwerin, VP of P...

While occasions such as Start-up Jalsa provide opportunities to connect with entrepreneurs, it helps team like ours to get talking with people as inspiring as Arunabh Kumar, Founder of TVF. Finished with his part of speaking and meeting fellow entrepreneurs, fully exhausted Arunabh didn't deny our request for a little chat. Team pixr8 and Arunabh sat in a glass-walled cabin, where Arunabh shared his sentiments over today's digital world, Indian film industry, his gutsy attitude to work on a rejected TV show idea (Q-tiyapa), TVF's team and how Shahrukh Khan and Farah Khan's Red Chillies Entertainment has been his learning school. Below are the edited excerpts from the candid chat that team pixr8 had with Arunabh Kumar, Founder TVF media labs. [soundcloud url="https://a...

Tag: Red Chillies Entertainment

Snapchat Launches its First Indian Snap Lens for Shah Rukh Khan Starrer Movie

Podcast with Arunabh kumar (The Q-tiyapa Guy)