USA Based Salesforce Acquires Marketing Firm Rebel
USA’s cloud computing company Salesforce has reportedly acquired Rebel, a startup that develops interactive email services for businesses to enhance their direct marketing services.
The startup has claimed that it will be joining Salesforce’s Marketing Cloud operation, which will integrate Rebel’s API-based services into its platform.
“With Rebel’s Mail and API solutions, brands, including Dollar Shave Club, L’Oreal and HelloFresh, turn emails into an extension of their website or app – collecting data, removing friction from the conversion process, and enhancing the customer experience. Rebel will enhance the power of Salesforce Marketing Clod and fundamentally change the way people interact with email,” said the founder.
Saleforce’s list of acquisitions has been long it competes wit...