Tuesday, November 5

Tag: Realty portal

Coldwell Banker India Acquires Online Realty Portal Favista.com
ACQUISITION

Coldwell Banker India Acquires Online Realty Portal Favista.com

Coldwell Banker India has acquired favista.com in an all stock deal. All of Favista's assets, IP, and employees will become a part of Coldwell Banker India as of the closing date. Favista has been a pioneer in the real estate technology space with some of the lowest lead generation costs in the industry, having generated over 500,000 inbound buyer leads till date. It has also gained a reputation of being one of the most credible portals for obtaining new project information for consumers across the country. Favista.com will continue to remain as a standalone portal providing marketing and lead generation services to developers and Coldwell Banker India's current and future franchise network. Favista also has an on-ground brokerage arm that assists home buyers in identifying and pu...
Housing.com to Spend Up to $7 million on Ads This Year
News

Housing.com to Spend Up to $7 million on Ads This Year

Realty portal Housing.com plans to spend up to USD 7 million on advertisements this fiscal as it looks to strengthen its brand equity. Softbank-backed company, which today announced the launch of its first ever TV campaign, will be releasing a slew of ads on electronic, digital and social media platforms targetting consumers in the age range of 25-40. "We have just launched the first ever television ad to strengthen our brand and establish deeper emotional connect with our consumers. We are looking at a marketing spend of USD 5-7 million in 2016-17 for advertisements on TV, digital and social media," Housing.com CMO Nikhil Rungta told PTI. The first ever TV campaign would be launched during this IPL. The media outreach will include channels across GECs, Sports, News, Movies and...
Housing.com appoints Mani Rangarajan as CFO
News

Housing.com appoints Mani Rangarajan as CFO

New Delhi: Realty portal Housing.com has appointed Mani Rangarajan as chief financial officer (CFO) to strengthen its senior management team. Mr Rangarajan has held executive level roles in companies such as Citigroup and Yahoo. He has also been involved with several start-ups in India in advisory roles, SoftBank-backed portal Housing.com said. (more…)