Friday, March 29

Tag: Realme

Chinese smartphone companies change marketing strategy after Galwan Valley Clash
INDIA

Chinese smartphone companies change marketing strategy after Galwan Valley Clash

Kolkata, June 18, 2020: Chinese handset makers change their Indian marketing strategy after the Indian & Chinese army clash in Galwan valley. Chinese smartphone makers who command around 70 percent of the market share in India are projecting themselves as Indian brands and selling made-in- India products to ward off any possible backlash on their sales. While on the other side, South Korean brand Samsung, which is a major competitor, stands to gain if Indian consumers switch their choice on nationalistic grounds. There have been protests by the Indian people in various parts of the country after the face-off at Galwan valley in eastern Ladakh in which Indian Army personnel was killed by the PLA of China on June 15. The strategy is likely to be replicated by many handset m...
Realme Seperates from Oppo to Build its Own Entity
Tech

Realme Seperates from Oppo to Build its Own Entity

Recently, Chinese player Oppo launched a phone under its sub-brand called Realme named "Realme 1" in May. The handset maker Realme has now announced that it is separating from its parent company to become a distinct brand. The company will be headed by Sky Li who is the former senior executive of Oppo and head of Oppo India. With the separation, Realme has an objective of focusing on providing mobile phones in future that provide powerful performance and attractive designs to young people at affordable prices. "Young people across the globe may have different cellphone habits and aesthetic views but their demands are similar in terms of performance and design," said Li, who has now joined Realme as the global CEO of the company. Sky Li had originally made the announcement of separatin...