Realme Seperates from Oppo to Build its Own Entity
Recently, Chinese player Oppo launched a phone under its sub-brand called Realme named "Realme 1" in May. The handset maker Realme has now announced that it is separating from its parent company to become a distinct brand. The company will be headed by Sky Li who is the former senior executive of Oppo and head of Oppo India.
With the separation, Realme has an objective of focusing on providing mobile phones in future that provide powerful performance and attractive designs to young people at affordable prices.
"Young people across the globe may have different cellphone habits and aesthetic views but their demands are similar in terms of performance and design," said Li, who has now joined Realme as the global CEO of the company.
Sky Li had originally made the announcement of separatin...