5 Ways Startups Can Beat Big Companies- Ravin Gandhi
One of the most intimidating things entrepreneurs face is the fact that some of their competitors are massive multi-billion dollar corporations. Everyone knows the story of David and Goliath; occasionally the underdog wins. But in the real world, the giant wins a lot (if not most) of the time.
This was a reality I faced when I started GMM Nonstick Coatings in 2007, a manufacturer of nonstick coatings for cookware, bakeware and appliances. We were a true startup: no employees, clients or products. Our main competitor was DuPont, whose multi-billion dollar brand Teflon has been a household name for decades. Other industry competitors were subsidiaries of global conglomerates with facilities that looked like museums. I remember walking trade shows with a rolling suitcase alone, not bein...