Wipro Acquires Washington based Rational Interaction
Wipro Digital, the digital business unit of IT major Wipro has acquired digital customer experience (CX) firm Rational Interaction.
Wipro Digital didn't disclose the acquisition amount.
Founded in 2009, Rational Interaction is headquartered in Washington and has over 300 employees. It has offices in Seattle, Bellevue, Dublin, and Sydney.
"The acquisition will scale Wipro Digital's offering for Chief Marketing Officers (CMO), connecting Rational Interaction's ability to map and orchestrate the customer journey with Wipro Digital's ability to design and build experiences at global scale," a statement said.
Together, the companies will provide bespoke and effective solutions for the marketing suite, it added.
Rational Interaction helps brands create sustained CX program succes...