Info Edge Invested $1.1Million in Mobile Tracker Startup Rare Media
Info Edge Ltd has invested about $1.1 million (Rs 7.4 crore) in mobility-and cloud-based software developer Rare Media Company Pvt Ltd. The investment is expected to support Info Edge’s online realty business 99acres, which already uses Rare Media’s services for its sales staff.
Founded in 2012 by Siddhartha Gupta, Delhi-based Rare Media’s field force tracking service, known as Blue Dolphin, is used for employee location tracking and timekeeping on 3G devices.
“Rare Media has products in the area of B2B sales force management. We have invested in this company because there is a certain sort of dependency that 99acres has on them,” Bikhchandani said.
99acres uses Rare Media’s mobile-based products for data verification of its sales force.
“The Rare Media investment is not a regu...