The difference between marketing and Publicity – Rebecca coleman
I am a freelance theatre publicist, and I often get asked “what’s the difference between marketing and publicity?” so I thought I’d write a post on it.
Marketing has a much larger reach. Marketing includes anything to do with your brand.
I can hear you now: “I’m an artist. I paint. I don’t have a brand.”
But I would argue that you do. You may not hire a big-ass ad agency to create an overall branding “look” for you, but if you have an online presence (or “footprint”), which can include website, blog, and participation in social media, then you have a brand. If you have a logo, or even a signature, that is part of your branding. The key is to keep things similar across the board: choose similar colour schemes, fonts, and wording when you explain what it is you do, and who you are. ...