Friday, April 19

Tag: promotion

Uber’s Manik Gupta Promoted  as the Chief Product Officer
News

Uber’s Manik Gupta Promoted  as the Chief Product Officer

The ride hailing major Uber has promoted Manik Gupta as the chief product officer of the company who has been the interim product lead at Uber since the departure of Daniel Graf in April this year. Prior to that, he ran Uber's marketplace and maps product teams for three years where he was responsible for creating mapping solutions and marketplace technologies. This move has come at a time when Uber is transitioning itself from being a taxi hailing service to an end-to-end transportation service provider. He stated that riders can connect with a private car to get from point A to B, but the company can support other transportation modes, too. “My priorities are to leverage and refine the technology that powers our ridesharing experience to support our big bets like Eats, bikes, and sco...
Narendra Modi Government Spent Rs 4,343 Crore on Publicity
INDIA

Narendra Modi Government Spent Rs 4,343 Crore on Publicity

The Indian PM Narendra Modi led BJP government has spent Rs 4,343 crore on publicity since it came to power in May 2014, an agency under the Ministry of Information and Broadcasting has said in reply to an RTI query. The Bureau of Outreach Communication under the ministry said the Indian government spent Rs 4,343.26 crore on advertising its programmes across media platforms. The expenditure was incurred on advertisements in the print and electronic media as well as outdoor publicity, the central government agency said. This included Rs 1732.15 crore on advertisements in the print media (from June 1, 2014, to December 7, 2017) and Rs 2079.87 crore in the electronic media (from June 1, 2014, to March 31, 2018). A sum of Rs 531.24 crore was spent on outdoor publicity (June 2014 to Ja...
YouTube Channels Will Monetize Only After Reaching 10,000 Views
News

YouTube Channels Will Monetize Only After Reaching 10,000 Views

Alphabet's YouTube said on Thursday it would place ads on channels only if they reach 10,000 views as it tries to weed out people who make money on the site by stealing content from other sources. The video streaming service also said once a video channel crosses the threshold, it would review the content to see if it qualifies for the placement of ads. "By keeping the threshold to 10k views, we also ensure that there will be minimal impact on our aspiring creators," Ariel Bardin, YouTube's vice president of product management, said in a blog post. YouTube has come under intense scrutiny for ads appearing alongside videos carrying homophobic or anti-Semitic messages, prompting a number of companies to suspend their digital ads on the video streaming service. The company vowed a...