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Smytten, a Discovery Platform For Premium Lifestyle Products, Raises Funding From Rajan Anandan
FUNDING

Smytten, a Discovery Platform For Premium Lifestyle Products, Raises Funding From Rajan Anandan

Smytten, an online discovery platform for premium lifestyle products and services, has raised an undisclosed amount as funding from Rajan Anandan, prolific angel investor, and Vice President and Managing Director of Google, South­East Asia and India. The Team will use this round of funding for enhancing user experience, product development and expanding both user and brand base. The company is going to pay special attention to artificial intelligence and algorithmically personalise offerings on their platform. ALSO READ: Ex-Unilever and Google Executives Launched Smytten, a Platform For Premium Brands to Reach Their Target Consumers Smytten provides its customers an engaging and curated discovery trial and shopping experience for premium products and services. Within just si...