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Clarke Capital and Ikonifi Acquire Softbank’s Former Portfolio Company Brandless.com

25Jun By AnkitaNo Comments

ACQUISITION

Clarke Capital and Ikonifi Acquire Softbank’s Former Portfolio Company Brandless.com

SALT LAKE CITY, June 25th, 2020 -- Utah-based Clarke Capital Partners with Silicon Slopes digital marketing agency, Ikonifi acquire Brandless.com. Brandless.com is the community-driven, direct-to-consumer company that offered a curated assortment of high-quality, fairly priced products. After this acquisition, the partnership intends to aggressively relaunch these products to order it online in the near future. The company that shot to stardom in 2018 under the leadership of Tina Sharkey, shut its doors in February of this year, despite having achieved a $500 Million valuation and having received almost $300 Million from sources including SoftBank's $100 Billion Vision Fund, NEA, Redpoint Ventures, GV, and Sherpa Capital. Celebrity investors had also included the likes of S...

Retail Workers Feel Disruption From Shifting Shopper Habits

8Jan By No Comments

ANALYSIS

Retail Workers Feel Disruption From Shifting Shopper Habits

AP, NEW YORK - With new options and conveniences, there's never been a better time for shoppers. As for workers.. well, not always. The retail industry is being radically reshaped by technology, and nobody feels that disruption more starkly than 16 million American shelf stockers, salespeople, cashiers and others. The shifts are driven, like much in retail, by the Amazon effect - the explosion of online shopping and the related changes in consumer behavior and preferences. As mundane tasks like checkout and inventory are automated, employees are trying to deliver the kind of customer service the internet can't match. So a Best Buy employee who used to sell electronics in the store is dispatched to customers' homes to help them choose just the right products. A Walmart worker dashes in a...

Patanjali to Wipe Out MNCs From Indian Market in 5 yrs: Baba Ramdev

1May By RishabhNo Comments

Entrepreneurs Talk

Patanjali to Wipe Out MNCs From Indian Market in 5 yrs: Baba Ramdev

Yoga guru Ramdev said today that Patanjali Ayurveda, promoted by him, will steal the march over multinational firms manufacturing consumer products. Comparing them to the East India Company that had entered the country with a purpose to "loot", Ramdev said that he aims to make India free from the MNCs. He said that the MNCs here were not working for the countrys development, rather their sole objective was to "loot" India. "Patanjali agle panch varshon mein in videshi kampaniyon ko moksh de degi ( Patanjali will finish the MNCs up from the Indian market in next five years)," he said. He was speaking at a function organised here to mark the birth anniversary of Yogi Bharat Bhushan. "In the next five years, Patanjali would educate the farmers about the latest techniques in far...

Amazon Launchpad For Startups- Register For Rs 5000 and Sell Your Product Worldwide

6Dec By AnkitaNo Comments

News

Amazon Launchpad For Startups- Register For Rs 5000 and Sell Your Product Worldwide

E-commerce giant Amazon today rolled out its global programme 'Launchpad' in India to provide startups in the country a platform to market, sell and deliver products across the globe. India is the seventh country where Amazon Launchpad has been made available, and the platform, "tailormade" for startups, is available for a fee of Rs 5,000 a month. Launchpad is already available in the US, UK, China, Germany, France and Mexico. Through the Launchpad page startups and entrepreneurs can sell products on a global scale, overcoming general marketplace challenges like requirements of large investments to get noticed and loss of margins in channels, the company said. Amazon Launchpad will offer startups and small enterprises access to custom pages where sellers can showcase their products th...

3Nov By NitishNo Comments

News

Instagram to Test New Shopping Feature To Buy Products From Retailers

Facebook Inc's Instagram said that it will start tests next week on a new shopping feature through which users can buy products from US-based retailers via the photo-sharing app. Retailers will be able to showcase up to five products in a Instagram post, and clicking on the various tags will give users a lot more detail about the product than was previously available, Instagram said in a blog post on Tuesday. Instagram has also added a "shop now" link on each product, which, when clicked, will redirect users to the retailer's website where they can buy the product. The new features are aimed at keeping Instagram users, who now number more than 500 million, on the app for longer during their shopping experience than before, when they would have to exit the app to research and bu...

Retailers Earn More From Online Than Offline Sales: Study

6Aug By NitishNo Comments

ANALYSIS

Retailers Earn More From Online Than Offline Sales: Study

Retailers offering customers an option to buy products online earn more revenue than those who only sell their goods offline, according to a new study. The study suggests that customers spend more online because it is easier to locate items through the search function. Junzhao Ma, a lecturer at Monash University in Australia studied how a larger selection of products available online affects consumer spending, using data from a large US retailer that specialises in apparel and offers both printed catalogue and internet shopping. In particular, he examined the effect on the retailer's main products, offered in the catalogues and for which there was high demand and the less-popular niche items that were available on the retailer's website but hard to find in its catalogues. Ma found ...

Paytm Tie-Up With Suzuki Motorcycle For Two-Wheelers Booking

29Jun By AnkitaNo Comments

BUSINESS

Paytm Tie-Up With Suzuki Motorcycle For Two-Wheelers Booking

India's largest mobile payment and commerce platform Paytm announced its strategic partnership with Suzuki Motorcycle India Pvt. Ltd. to offer its customers the largest assortment of bike and scooter models across all transactional platforms in India. With over 400+ Suzuki dealers on-board, the Paytm marketplace will now enable booking of all Suzuki two-wheeler models on its platform across India. As part of the association, Suzuki will also have a brand store on Paytm for higher consumer engagement guaranteeing an enhanced consumer experience. With the alliance, Paytm projects registering sales of more than 10,000 units to be sold on the platform within this calendar year. Paytm will also enable vehicle financing to provide higher degree of assistance to consumers while b...

Decoding: The Growing Role Of Data In Sponsorship

23May By NitishNo Comments

BLOGS

Decoding: The Growing Role Of Data In Sponsorship

The Audience remains at the heart of the sponsorship proposition. However, it is no longer exposure, impressions generated or image transfer that drives and determines value. Rather—thanks to data—it is the ability to engage, involve and connect with fans that raises sports, events, entertainment, nonprofit, cultural, association and other partnerships above mere marketing. This is not a recent change; at least not on one side of the fence. Data-led, digitally enabled personalization has been at the heart of many brand marketing initiatives since the turn of the century. More recently, as the technology cost of delivering personalization has been reduced, rightsholders in some areas of entertainment—cinema, for example—have begun to take the initiative in this space. Most others, howeve...

Tatas Tech Arm GTIO Will Commercially Launch 4 Products in Next 2yrs

22May By NitishNo Comments

News

Tatas Tech Arm GTIO Will Commercially Launch 4 Products in Next 2yrs

Tata Sons Group Technology and Innovation Office (GTIO) will roll out four high-tech products in the next two years. GTIO is working on four specific products -- a smartwatch for industrial workers being tested on Tata Steels workforce, a drone-based pesticide spraying system, a factory and fleet analytics system, and an advanced material called graphene. "All the projects that we undertake will take three to five years from start to finish... You will see a rollout in the next two years," Tata Sons Group Technology Officer Gopichand Katragadda said. The salt-to-software conglomerate is the biggest spender on research and development among the large companies in the country. Last year, GTIO had spent 2.7 per cent of its USD 110 billion revenue on R&D and innovation. The incuba...

Startup Born At TED, Now Covering 1 billion Consumer Products

9Mar By No Comments

Story

Startup Born At TED, Now Covering 1 billion Consumer Products

Commerce is becoming pervasive – every interaction with a consumer is an opportunity to inform, educate, and sell products. In order to become Product-Aware (as businesses today are location-aware) businesses are going to need reliable and comprehensive product information for making informed decisions. Product awareness is nothing but, a state where every app and website has access to comprehensive product data in real time that will help them serve their customers in a better way. After spending two decades in the US at the Microsoft Corp headquartered at Redmond, Sanjay thought about building his own venture in India. Sanjay was at the TED conference in Oxford, England when the thought of starting a “product related data analytics company” struck him. The idea of building algorithms t...

If You’re Not Buying What You’re Selling, You’re in Big Trouble- John Brubaker

5Nov By No Comments

BLOGS

If You’re Not Buying What You’re Selling, You’re in Big Trouble- John Brubaker

Outdoor and fitness goods retail chain REI recently made an announcement that it would be closing stores on Black Friday. You should do the same. I’m not talking about closing your store. What I’m referring to is believing so strongly in what you do that you actually live it. While many believe that REI closing all 76 of its stores on Black Friday may be a lost revenue opportunity, I would say that REI's OptOutside initiative shows the world how fearlessly unapologetic and authentic the company is. This move will create new customers, cement more intense loyalty among existing customers and just may spark a crusade to reel in some of the insanity that is Black Friday shopping. This all begs the question: Do you practice what you preach? The other day a colleague asked me, "What is th...